Grupo Maya's Commitment to Circular Economy and Ocean Conservation
OVERVIEW
Explore how Grupo Maya, a Spanish cleaning and hygiene company, launched the Eversea® TECHNOLOGY project to transform ocean waste into sustainable cleaning tools. In partnership with the Seaqual Initiative, the company reengineered its supply chain to incorporate marine and post-consumer recycled materials into everyday products—embedding sustainability into culture, operations, and innovation. This case highlights how circular economy models can drive environmental impact, product quality, and stakeholder trust.
📖 READ NOW: Grupo Maya
CHALLENGES
🔹 Ocean Plastic Pollution – Addressing rising concerns about marine litter and microplastics
🔹 Production Adaptation – Modifying systems to handle recycled materials
🔹 Cost Pressures – Balancing higher production costs with market competitiveness
KEY RESULTS
✅ 30+ tonnes of marine plastic recycled in 4 years
✅ EU Ecolabel certification awarded to two products (mop and floor cloth)
✅ 50–80% recycled content used in all Eversea® product lines
WHO SHOULD READ THIS:
📌 Sustainability Professionals
📌 Climate & Environmental Professionals
📌 Supply Chain & Procurement Professionals
📌 Innovation & R&D Professionals
📌 Governance Professionals
📌 Small & Medium Sized Companies
Discover how circular economy innovation is redefining sustainability in consumer goods. Learn how Grupo Maya is transforming ocean plastic into high-quality cleaning products: reducing waste, empowering transparency, and protecting marine ecosystems.
