Weaving Sustainability into Apparel: Casa Urbana’s Circular Textile Waste System
OVERVIEW
Explore how Casa Urbana, a small apparel company based in Uruguay, embedded circular economy principles into its business model to address textile waste. By transforming post-industrial and deadstock materials into new products, Casa Urbana created a system of responsible production and inclusive collaboration. This case shows how values-driven leadership, design innovation, and community partnerships can reshape production systems toward sustainability.
📖 READ NOW: Casa Urbana
CHALLENGES
🔹 Textile Waste – Preventing valuable fabric scraps and uniforms from ending up in landfills
🔹 Cultural Awareness – Addressing limited understanding of sustainability in fashion
🔹 Production Capacity – Navigating the challenges of scaling circular systems in a small business setting
KEY RESULTS
✅ 531kg of textile waste valorized in 2024, up from 290kg in 2023
✅ 20% of clients opted for lower-impact alternatives (up from 5%)
✅ Pilots like Cortex and Venusia evolved into viable, self-sustaining projects
WHO SHOULD READ THIS:
📌 Sustainability Professionals
📌 Climate & Environmental Professionals
📌 Supply Chain & Procurement Professionals
📌 Diversity, Equity & Inclusion (DEI) Professionals
📌 Strategic Planning & Business Development Professionals
📌 Small & Medium Sized Companies
Discover how circularity is transforming apparel production. Learn how Casa Urbana is building a more sustainable, inclusive, and waste-free fashion system—one fabric scrap at a time.
