“Once you see sustainability as part of your DNA, it is easier to engage others and to be the leader needed to move everyone forward.”

In this interview, Blanca Treviño emphasizes that successful ESG implementation requires genuinely living company values rather than merely "checking boxes," citing how her leadership at Softtek demonstrates authentic commitment through actions like prioritizing employee well-being and making time to personally connect with staff worldwide. Companies face challenges in sustainability implementation, but progress is achievable through collaboration with Governments, universities, communities, and creating alignment across stakeholders. While acknowledging that companies aren't moving quickly enough on sustainability issues, Trevino remains cautiously optimistic that younger generations, increased stakeholder pressure, and collaborative partnerships can accelerate progress to address urgent challenges like climate change.