Case study

Revolutionising recycling: The journey of toothpaste tubes | WRAP

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Revolutionising recycling: The journey of toothpaste tubes | WRAP

Toothpaste tubes, once considered non-recyclable and destined for landfill, have now entered a new era of sustainability. Thanks to collaboration between leading oral healthcare brands, Haleon, Colgate-Palmolive, Unilever, P&G, and WRAP, these products are finally recyclable through UK kerbside collections.