Male allyship drives Sasini’s shift toward gender-balanced leadership and inclusive job design

In this case study, Martin Ochien’g, Group Managing Director of Sasini PLC, shares how his upbringing with three sisters shaped his belief in equal opportunity, which now guides his leadership in promoting gender equality across the company. Since joining Sasini in 2019, he has implemented intentional recruitment and development strategies to increase women’s representation at all levels, ensuring they are equipped and empowered to contribute meaningfully.

Ochieng emphasizes making gender equality a core cultural value, overcoming resistance through consistent communication and shared leadership. He underscores the business benefits of gender balance, linking it to stronger performance and innovation, and calls for more male leaders to act as allies by creating competence-based, inclusive opportunities.

Disclaimer: This case example is intended strictly for learning purposes and does not constitute an endorsement of the individual companies by the UN Global Compact.