Preserving Forests with Superfruits: AJE’s Blueprint for Change

OVERVIEW
Grupo AJE, a global beverage company headquartered in Peru and Spain, has made sustainability a core driver of business growth. Through the AMARUMAYU initiative, AJE embedded biodiversity conservation into its product line, sourcing Amazonian superfruits like Aguaje, Camu Camu, and Açaí. By linking fair trade partnerships with community empowerment and global sustainability standards, AJE proves that preserving forests is not only an ethical imperative but also a strategic advantage in a competitive market.

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CHALLENGES
🔹Economic Informality – Over 90% of local economies operated outside formal structures, complicating contracts and transparency
🔹 Logistical Constraints – Remote geographies, poor infrastructure, and high transportation costs hindered scalability
🔹 Community Trust – Initial skepticism and limited experience with formal economic activity required time to overcome

KEY RESULTS
✅ 4.5 million hectares of Amazon forest supported through sustainable harvesting, protecting 11 native species
✅ 2.4 million kg of superfruits purchased, generating steady income for local producers
✅ Over 400 families from 25 communities integrated into formal economic systems with training and income stability

WHO SHOULD READ THIS:
📌 Environmental & Sustainability Professionals
📌 Supply Chain & Procurement Leaders
📌 Diversity, Equity & Inclusion (DEI) Professionals
📌 Small & Medium-Sized Companies
📌 Innovation & R&D Professionals
📌 Governance Professionals

By embedding biodiversity into its value chain, Grupo AJE demonstrates how protecting forests can fuel innovation, market differentiation, and community well-being. Discover how turning superfruits into sustainable products creates lasting value for nature, people, and business growth.

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