3Ps Unstereotype Marketing Communications Framework

The 3Ps framework provides a set of guidelines that can be easily applied to all marketing communications in order to create progressive portrayals of all people. The 3Ps should be considered at every step of the communication development process, from brand target audience descriptions, to creative briefing, media briefing, research briefing, casting briefing, selecting the creative team, casting approval, pre- and post-communications testing, director treatment, pre- and post- production, and media selection. The impact of the 3Ps can also be systematically measured during testing, using the Unstereotype Metric.