Potential Energy Coalition Report: The Return on Responsibility

This report, based on rigorous, quantitative and qualitative research conducted with nearly 15,000 combined respondents between June 2023 and July 2024, outlines that the best way for businesses to broaden support without antagonizing skeptics is to frame corporate action through the financial materiality of climate-related risks and opportunities. In the end, a responsible business is a successful business. Emphasizing the highly effective “materiality” message will speed the way to our shared goal.