Ad Net Zero Global Media Sustainability Framework

Developed by Ad Net Zero and over 100 contributing organizations, the Global Media Sustainability Framework aims to standardise how we measure environmental impacts across the advertising industry, using comprehensive Life Cycle Assessment (LCA) guidance.

Benefits of industry-wide LCA guidance:
- Consistency and comparability: Establishes uniform metrics and methodologies, allowing for consistent and comparable data across the industry.
- Transparency: Enhances transparency in reporting, making it easier for stakeholders to understand and trust the data.
- Improved decision-making: Provides a clear basis for businesses to make informed decisions about reducing their environmental impact.

What is included in the Global Media Sustainability Framework?
- Channel Emissions Frameworks (CEFs): Provides a common voluntary framework to identify energy-consuming steps in media delivery, focusing on creation, distribution, and consumption phases. These include media emissions formulae (which can be used to calculate campaign emissions), data request guidance, and emissions data sources.
- Strategic principles: Outlines the various phases of media campaigns for quantifying emissions, emphasising the importance of including all stages, from creation to dissemination, in emissions calculations.
- Technical principles: Provides guidelines for the calculation and measurement of greenhouse gas emissions, focusing on principles such as transparency, completeness, and consistency to ensure the reliability of the data produced in accordance with established GHG accounting standards.