Case Study - Bread Packaging Design for Citizen Food Waste Prevention

WRAP’s current best practice guidance for bread and bakery asks manufacturers and retailers to “make citizen waste prevention the focus of product, pack and process innovation”.

This project set out to explore how the design of bread packaging can be used to help people overcome key behavioural barriers that result in bread being wasted at home and establish key design principles that can be considered in the development of packaging design, by retailers and manufacturers.