The Power and Potential of Marketing's Brainprint | Cambridge Institute for Sustainability Leadership (CISL)

CISL Director, Commercial Reach & Influence - Charlie Thompson - introduces marketing’s brainprint.

Every time brand, marketing and creative professionals make a strategic or creative decision, they have the opportunity to re-enforce sustainable or unsustainable behaviours, norms and the values that underpin them. Because our attitudes and actions shape our connections and exchanges with the world, marketing’s brainprint is a conductor of the physical impacts we collectively have on each other, nature and our climate.