How can brands successfully cumminicate on water sustainability actions?

This report examines water sustainability through a freshwater focus, covering search interest and online conversation in the US, Mexico, UK, Spain, Turkey, India, Nigeria, Kenya, Uganda and Tanzania.

In this report, Diageo looked to explore the water sustainability conversation and understand how to best communicate effectively on this topic, by leveraging search and social data in a way that would positively resonate with consumers and influencers alike.